La Prairie | October 2019 | MASI Lugano, Switzerland


VIP Event for La Prairie at the MASI Museum in Lugano.


October 2019


Event Marketing


Escape & Co. has created an immersive experience for 80 VIP clients of the brand and press invited to discover the first solo exhibition of artist Julian Charrière in a Swiss museum.

The event was set at the MASI Museum in Lugano where the exhibition was shown following its showcase at Art Basel Hong Kong.

The event was a bespoke event for the VIP clients of the brand, media and selected influencers including a 4-course menu by Michelin-starred chef Davide Oldani and art related performances and videos throughout the evening creating a link between the food concept and the artist’s work.

Escape & Co.’s services included the following:

  • Concept proposal
  • Location proposal
  • Selection of vendors
  • Chef partnership
  • Production of the event
  • Coordination of the event